I am a first-year graduate student studying Public Relations and Advertising at the University of Southern California. Below are a few of my favorite projects that I have created for my classes this semester; using the theory I have learned in class, I aim to create engaging visuals and creative copy that is easy to digest and also fun to read.
PR 524 Multi-Media Content Creation: Branding Blog Post
For this project, I created a blog post for Glossier. Glossier is a brand that is all about coming as you are and embracing your inner beauty, this is why I wrote about how self-care helps you become the best version of yourself.
PR 524 Multi-Media Content Creation: Urban Stems Newsletter
For this project, I had to create an email newsletter for UrbanStems. I wanted to match the newsletter to the general aesthetic of the brand both visually and through my copy writing.
PR 524 Multi-Media Content Creation: Personal Branding Collage
In this project, I was tasked to create a visual presentation of my personal and professional brand. I wanted to express my global upbringing, wanderlust, personal values, and career aspirations. As a visual learner, this project helped me create a vision board of where I see myself now and where I would like to grow.
PR535: Persuasive Writing
As my final project for this class, I created a creative brief that drove the direction of a campaign I created for Outdoor Voices. The goal of my campaign was to promote exercise as a way to help people show up as the best version of themselves. For this project, I made various social media advertisements, a billboard, a magazine advertisement, an OpEd, and a news release.