SWOT Analysis:
Hughes, D. (2023, March 6). The Back to Basics Marketing Success of Oatly. Digital Marketing Institute. Retrieved March 15, 2024, from https://digitalmarketinginstitute.com/blog/the-back-to-basics-marketing-success-of-oatly
Statista. (December 13, 2022). Oatly brand awareness, usage, popularity, loyalty, and buzz among oat milk drinkers in the United States in 2022 [Graph]. In Statista. Retrieved March 06, 2024, from https://www-statista-com.libproxy2.usc.edu/forecasts/1352623/oatly-oat-milk-brand-profile-in-the-united-states
(n.d.). Oatly. Oatly. Retrieved March 15, 2024, from https://www.oatly.com/en-us
Zimmerman, S. (2021, December 7). Oatly plans 3 new facilities by 2023 to combat supply shortages.
Supply Chain Dive. Retrieved March 16, 2024, from https://www.supplychaindive.com/news/oatly-manufacturing-high-demand-plants-facilities/611001/
Brand Storytelling:
Blog Images:
https://www.sentiamedical.com/wp-content/uploads/2017/11/iStock-611616822.jpg
https://sunshinehouse.com/media/emvlcaal/58448_de3af5b2777c437b8f5d6024d6f87e96_1524606472.jpeg
https://ptaourchildren.org/wp-content/uploads/2016/09/boy-w-grilled-cheese-sandwich.jpg
https://cheesemaking.com/cdn/shop/products/brie-recipe.jpg?v=1533088694&width=2048
Instagram Posts:
https://t4.ftcdn.net/jpg/05/26/37/37/240_F_526373702_D4El00synIKSDHiflSUMtW3t8CNKwyUj.jpg
https://www.instagram.com/p/B2hAbKxAGuD/?hl=en
Infographic:
(n.d.). Oatly. Oatly. Retrieved March 15, 2024, from https://www.oatly.com/en-us