Welcome to my 2024 Comprehensive Exam. I have created the fabricated campaign “Say Cheeze” to celebrate the launch of Oatly’s new oat-milk-based cheese line, Oatly Cheeze. This page contains the written and visual elements per the Comprehensive Exam instructions. This campaign aims to increase customer awareness about the new Oatly Cheeze line and increase sales. This campaign will take place in the Spring of 2024.
Learn more about the launch of Oatly Cheeze.
A brief introduction to the world of Oatly and its iconic brand.
The hub of all things “Say Cheeze” features social media posts, a blog post and an assortment of OOH ads to increase consumer awareness around the Oatly Cheeze launch.
A deeper dive into Oatly as a brand and how it fares within the dairy-free food and beverage industry.
Learn about the background of the “Say Cheeze” campaign, including an analysis of the target audience, campaign objectives and advertisement placements.
Disclaimer: All content included in this Comp Exam is for academic purposes only and has no affiliation with Oatly. All sources have been cited – here.